How we support you
Your project, whatever its stage of development, needs to be thought through from a commercial point of view in order to move from the idea to a full order book. In just a few days, Absoluz Consulting can support you in the early stages of your project (initial audit, future vision, diagnosis, strategy, positioning, financing) as well as in the operational phase, by setting up a sales force (in-house or outsourced).
Making a diagnosis
Future vision, objectives, product/service evolution, know-how, reputation, strengths/weaknesses, legal/technological and competitive environment...
This assessment will enable us to build a commercial strategy, based on a business plan and projected income statement. This involves choosing a positioning with targeted customers (market characterization), a relevant pricing structure, and even sales discount or loyalty-building strategies.
Planning
Set milestones: Proof of Concept (POC), analysis deadlines
The choice of sales channels: direct or indirect sales, with employees or an external sales force, franchised or not, e-commerce or physical sales outlets (or both)?
Tools and financing
- Draw up a list of the marketing tools you need to sell your products or services.
- Establish performance measurement tools and implement a competitive and sector watch.
- Seek external financing (take into account the profitability of your company, the strategy of existing shareholders, remuneration for risk-taking, support for the project from subsidies, institutional financing - the BPI, for example - the existence of pre-clients for your project, etc.).
Operational phase
Calibrate, train, coach and motivate your sales force.
We can take complete charge of the sales action as an external service (total or partial subcontracting of the sales team and sales management).
It's also important to make operational teams aware of the company's commercial promise.