Customer loyalty in BtoB presents specific challenges compared to BtoC. In BtoB, purchasing cycles are generally longer, decisions often involve several stakeholders, and the amounts involved are greater. Consequently, it’s crucial to understand the specific needs of each customer.
The Paris International Air Show, better known as the “Paris Air Show” in reference to its location, is one of the most legendary events in the aviation and aerospace industry. Held every two years since 1909, this international air show is an exceptional showcase for aircraft manufacturers, equipment suppliers and major players in the sector.